I decided to focus on the Fantasy subreddit, since Nyx is a fantasy book and Fantasy focuses on Fantasy books. The minimun for a targeted ad on Reddit is $30/day, and I decided to spread it over 3 days, just to see what would happen.
Here’s what the ad looked like:
And here are the results. First, the graphs on total impressions vs. clicks.
Not so great. Less than one percent of the people seeing the ad clicked on it.
Here are the numbers:
Only 42 people total clicked on the ad. That means I spent a little more than $2/click, which is crazy-expensive.
But what about sales? During the three days the ad ran, I got a total of two ebook sales, which means I made about $4.
So I ended up losing about $86 on the ad. Boo. Hiss.
What went wrong?
First off, it appears the Fantasy subreddit is a bad place for me to advertise. It could be my ad text sucked, or that everyone had installed AdBlocker, or people in Fantasy don’t like to be advertised to.
Second, once those 42 people clicked on the ad, only two of them bought the book. The successful and generous author Michael J. Sullivan told me that I made a classic new-author blunder: I drove people to my book when it had no reviews on Amazon. Of course he’s right—I wouldn’t buy anything on Amazon that had zero reviews unless I was absolutely sure about it.
I’ve sent about 40 requests for reviews to indie book reviewers, and several have responded. I’ll continue to send those out. Once I have about 10-15 reviews, I’ll consider advertising somewhere, or doing a giveaway on amazon.
Also, it’s time to start contributing to GoodReads forums, and genuinely contributing to that community for a couple months before I try to sell them anything.
And, of course, keep working on the sequel.